How To Tell If Reviews Are Fake

With how powerful online reviews are these days, it’s no surprise that fakes have started popping up to generate false advertising and deceive customers into buying products that they would’ve avoided otherwise.

Customers should take care to avoid fake reviews, keeping an eye out for signs like the following.

Lots of “I”, “me”, and verbs.

Research from Cornell University noted that fake reviews showed a greater density of “I” and “me”, as the people posting them use personal pronouns to try and seem credible. The research also noted that fake reviews like using verbs, while real ones prefer nouns.


The same research also noted that honest reviews are more likely to go for concrete terms, like ‘price’, ‘check-in’, or the like, while fakes opt to set the scene.

Generic names and profiles with no names

One of the most common places that fake reviews come from are from offshore companies that publish bulk reviews for client, which means that they’ll be using generic names like John Smith and will likely be lacking a profile picture.

Spelling and grammar

Naturally, how a review is written is a good way to tell if a review is real or not. A lot of fake reviews are outsourced, so they’re either written in poor English or in a way that doesn’t match up with how a real customer talks.

Look at the middle

The thing about online reviews is that the middle ground is the best place to be. If you look at king kong marketing reviews and the like, you’ll notice how much more insightful the middle of the pack tends to be, which makes them great for cross-referencing the other reviews.