Tourism Marketing Campaign To Tap Into The Indian Market

Traveling from Cairn to Port Douglas is usually by road except if you can afford to charter a helicopter or boat. Most visitors arriving at the Cairns Airport take the Cairns to Port Douglas shuttle because it more efficient and convenient. Port Douglas has no railway station or airport but there are pre-arranged transfers you can book.

Port Douglas and Daintree region attracts a growing number of tourist and local visitors particularly honeymooners and multigenerational family groups who want to explore the Great Barrier Reef and the Daintree Rainforest. Most day visitors to Port Douglas come from Cairns.

Tourism Port Douglas Daintree (TPDD) believes that a state-wide strategy will boost the number of Indian tourists to Tropical North Queensland. Tara Bennett, Chief Executive Officer of TPDD hopes that the market will grow through the work with Tourism Tropical North Queensland and Tourism and Events Queensland (TEQ).

According to Bennett, the Indian market is an emerging visitor segment for Port Douglas because there are small numbers that are currently visiting the region. TPDD has been working with TEQ to support educational tours for many years. TPDD is also hosting media groups, prominent media personalities including Indian digital content creators and influencers. They will be brought to the region this year to maximize the success of the marketing campaign.

Aside from the new marketing campaign launched by the Queensland State Government to boost the number of Indian tourists visiting Tropical North Queensland, there are also integrated marketing campaigns in India. Visitors are encouraged to travel to Tropical North Queensland through Singapore on SilkAir that flies daily to Cairns.

If more high value travelers can be encouraged to visit Far North Queensland, it will help support local jobs. It is very crucial to ensure that the Great Barrier Reef is on the list of Indian tourists who are planning a holiday.

If you are planning to visit Port Douglas, you can pre-arrange for a Cairns to Port Douglas shuttle service. A driver will meet you at the Cairns Airport terminal or you can be picked up from the hotel. Prices will vary if you prefer a limousine or a luxury vehicle.